Why University of Toronto Magazine?

Advertising in University of Toronto Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.

Incredible reach

U of T Magazine is printed twice a year – in April and September – and sent to 330,000 alumni and friends of the university. A third issue is published in digital form in December and emailed to about 230,000 alumni and friends. The magazine’s readership includes an elite group of donors, corporate leaders and decision-makers, key influencers, and Canadian and international politicians.

Quick facts about U of T Magazine‘s readers

(source: Online Readership Survey, October 2010)

Editorial excellence

Since 2005, U of T Magazine has received 50 awards in writing photography, illustration and design from the Canadian Council for the Advancement of Education and the Council for the Advancement and Support of Education in Washington, D.C. In 2014, the Canadian Council named U of T Magazine Best University Magazine.

Distinguished affiliation

Founded in 1827, the University of Toronto is Canada’s largest and most distinguished university. It offers teaching programs in 17 academic divisions spread over three campuses and in nine fully affiliated teaching hospitals in Toronto.

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Circulation Summary (as of December 2014)

Geographic Breakdown

Canada 290, 302 91%
U.S. 14,325 5%
International 13,410 4%
Total 318,037  

Canadian Geographic Breakdown

Ontario 270,804 85%
Rest of Canada 19,498 6%
Toronto (GTA) 228,289 72%

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2016-17 Advertising Rates

For up-to-date rates or to receive our media kit, please contact Sally Choi

Special Notes about Rates:

Inserts: Insert cards and insert pages – rates supplied on request.
Bleed: No charge
Colour: Must be reproducible from process colour.
Mixed Units: Advertisers in three consecutive issues can vary the sizes of their ads according to the standard units shown and obtain the three-issue rate for each unit.

Rates are not subject to GST or HST.

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Advertising Deadlines

Issue Space Close Material Due Distribution
Autumn 2016 July 05, 2016 Aug. 02, 2016 Sept. 06, 2016
Winter 2017 Nov. 02, 2016 Nov. 30, 2016 Jan. 04, 2017
Spring 2017 Feb. 21, 2017 Mar. 21, 2017 Apr. 25, 2017
Autumn 2017 July 04, 2017 Aug. 01, 2017 Sept. 05, 2017

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Ad Sizes

Full Page Ad 1/2 Page Horizontal Ad 1/4 Page Banner Ad
Full Page Ad
Live area 7.125” x 9.75″
Trim 7.875″ x 10.5″
Bleed 8.125″ x 10.75″
1/2 Page Horizontal
Live Area 7″ x 4.637″
1/4 Page Banner
Size 7″ x 2.229″

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Mechanical Requirements, Approvals and Contracts

The magazine is printed offset at a halftone screen of 133 line per inch. Total density not to exceed 260 percent.

Column widths: 2 ¼” and 4 9/16″. Keep live matter 3/8″ from edges of trim. Rates are based on supplying ad in digital file format, according to printer’s specifications (supplied on request).

Material to be to sent to:

Scott Anderson
University of Toronto Magazine
21 King’s College Circle
Toronto, ON
M5S 3J3

Advertising Approvals

The Publisher reserves the right to reject any advertisement, which, in his sole judgment, is considered unsuitable. The Publisher reserves the right to cancel an advertisement at any time. Neither the advertiser nor its agency may cancel after closing date, nor will changes in Insertion Orders be accepted after closing dates. Cancellations must be in writing and none will be considered accepted until confirmed in writing by the Publisher.

Copy and Contract Regulations

A signed contract must be on file to earn frequency and/or volume rates. Advertisers who fail to use the space contracted will be short-rated. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders or copy instructions that conflict with the Publisher’s policies. All advertising is published upon the understanding that the Advertiser and the Advertising Agency assume full and complete responsibility and liability for all advertising submitted, printed or published. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key numbers of type set by the Publisher.

For more information, please contact Sally Choi, 416-978-0838

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Download U of T Magazine Media 2017-18 Kit (PDF – 7 MB)