Why University of Toronto Magazine?
Advertising in University of Toronto Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
Incredible reach
University of Toronto Magazine is printed twice a year – in April and September/October – and sent to about 110,000 alumni and friends of the University of Toronto. The magazine’s readership includes an elite group of donors, corporate and government leaders, decision-makers and key influencers who are deeply engaged with the university.
Editorial excellence
In the past two years, University of Toronto Magazine has received more than a dozen awards in writing, art and design, including gold and silver medals, for best university magazine in Canada from the Canadian Council for the Advancement of Education.
Distinguished affiliation
Founded in 1827, the University of Toronto is Canada’s leading institution of learning, discovery and knowledge creation. It has more than 720,000 graduates living in almost every country of the world.
Circulation summary (as of April 2026)
| Geographic breakdown | ||
|---|---|---|
| Canada | 110,980 | 91% |
| U.S. | 4,638 | 4% |
| International | 6,549 | 5% |
| Total | 122,167* |
*New graduates from the previous year are sent a print copy every spring. Hence, the spring distribution is higher than the autumn distribution by about 22,000.
| Canadian geographic breakdown | ||
|---|---|---|
| Ontario | 103,119 | 93% |
| Rest of Canada | 7,861 | 7% |
| Toronto (GTA) | 89,144 | 80% |
2026-2027 Advertising rates
To receive our rate card, please contact Scott Anderson.
About our rates:
- Bleed: No charge
- Colour: Must be reproducible from process colour.
- Mixed Units: Advertisers can vary the sizes of their ads according to the standard units shown and obtain the two-issue rate for each unit.
Rates are not subject to GST or HST.
Advertising deadlines
Autumn 2026 Issue
- Space Close: Jun. 26, 2026
- Material Due: Aug. 14, 2026
- Distribution: Oct. 9, 2026
Spring 2027 Issue
- Space Close: Jan. 15, 2027
- Material Due: Mar. 5, 2027
- Distribution: Apr. 23, 2027
Ad sizes and format
Trim 7.875″ x 10.5″
Type Safety Area 7.375″ x 10″
Export with 0.125” bleed and offset crop marks to 0.1667” (12 pt)
Artwork Size 6.875″ x 4.75″
Artwork Size 6.875” x 2.25”
PDF files only. Files conforming to the PDF/X-1a or PDF/X-4 standards are recommended.
Crop marks and document bleed settings are recommended.
Approvals and contracts
Advertising materials to be sent to:
Scott Anderson
University of Toronto Magazine
FitzGerald Building, 4th Floor
150 College St
Toronto, ON M5S 3E2
Advertising approvals
The Publisher reserves the right to reject any advertisement, which, in the publisher’s sole judgment, is considered unsuitable. The Publisher reserves the right to cancel an advertisement at any time. Neither the advertiser nor its agency may cancel after closing date, nor will changes in Insertion Orders be accepted after closing dates. Cancellations must be in writing and none will be considered accepted until confirmed in writing by the Publisher.
Copy and contract regulations
A signed contract must be on file to earn frequency and/or volume rates. Advertisers who fail to use the space contracted will be short-rated. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders or copy instructions that conflict with the Publisher’s policies. All advertising is published upon the understanding that the Advertiser and the Advertising Agency assume full and complete responsibility and liability for all advertising submitted, printed or published. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key numbers of type set by the Publisher.
For more information, please contact: Scott Anderson, 416-978-0838