A vibrantly decorated GO train car is raising awareness about the environment – and giving students in the Collaborative Program at U of T’s Knowledge Media Design Institute a practical lesson in getting a message out. Using QR codes inside the coach, riders can download a free Android app containing video messages on a range of green issues from experts such as architect Bruce Kuwabara and U of T economics professor David Foot, plus an invitation to post their reactions to an embedded Twitter feed.
The project was a challenge, explains Joseph Ferenbok, assistant director of KMDI, who asked the students to raise awareness of a social issue through multiple media channels. The students helped brainstorm ideas for the multi-pronged project, which was then executed by a local artist group, “No.9.”
The Art Train Conductor No.9 coach rotates between trains on the GTA and Hamilton GO network until December 1. Not a GO rider? Join in anyway at arttrain.no9.ca.
Recent Posts
Spreading the Gospel
A Juno Award-winning teacher wants all his students to feel there is a place for them in music
Cities Are Driving Evolution
Globally crowdsourced study shows that white clovers are biologically adapting to city life, demonstrating the profound impact of urbanization
From Strength to Strength
U of T’s new Tanenbaum Institute for Science in Sport will help athletes at all levels perform better